高鐵服務(wù)質(zhì)量與品牌忠誠度調查問(wèn)卷
1. Your gender (您的性別):
Male(男)
Female(女)
2. Your Age Group(您的年齡段):
Under 15 years old(15歲以下)
15~20
21~25
26~30
31~40
41~50
51~60
Over 60(60以上)
3. Your average number of high-speed rail rides per month(您平均每月乘坐高鐵次數)
Less than once(一次以下)
1-3 times(1-3次)
4-6 times(4-6次)
More than seven times(7次以上)
4. Through which channels do you usually buy high-speed rail tickets?(您通常通過(guò)哪些渠道購買(mǎi)高鐵票?)
12306 Official APP(12306官方APP)
Station Window(車(chē)站窗口)
Subsidized Ticket Machine(資助售票機)
Other.(其他)
5. What do you think of the seat comfort of the high-speed railway station?(你認為高鐵座椅舒適度如何?)
Very comfortable.(非常舒適)
Comfortable(較舒適)
General(一般)
Poor(較差)
Very poor(非常差)
6. What do you think of the price and taste of food on the high-speed rail?(你對高鐵上餐食的價(jià)格和口味滿(mǎn)意度怎么樣?)
Very satisfied.(非常滿(mǎn)意)
Relatively satisfactory(較滿(mǎn)意)
General(一般)
Dissatisfied(不滿(mǎn)意)
Very dissatisfied(非常不滿(mǎn)意)
7. What keywords do you think the brand image of high-speed rail is highly related to?(你認為高鐵品牌形象與一下哪些關(guān)鍵詞關(guān)聯(lián)度較高)
Higher(較高)
safe(安全)
Comfortable(舒適)
Science and technology sense(科技感)
Environmental protection(環(huán)保)
Close to the people(親民)
Other.(其他)
8. What facilities have you used on the high-speed rail?(你使用過(guò)高鐵上的哪些設施?)
Charging socket(差點(diǎn)插口)
Wireless network(無(wú)線(xiàn)網(wǎng)絡(luò ))
Meal Service(餐食服務(wù))
Restroom(衛生間)
Barrier-free facilities(無(wú)障礙設施)
Other.(其他)
9. What is the reason why you choose high-speed rail compared with other modes of transportation?(相比其他交通方式你選擇高鐵的原因是?)
High punctuality(準時(shí)性高)
Good safety(安全性好)
The price is reasonable(價(jià)格合理)
Strong comfort(舒適度強)
High convenience(便捷性高)
Brand Trust(品牌信賴(lài))
Other.(其他)
10. What do you think of the high-speed rail?(你覺(jué)得高鐵怎么樣?)
11. What do you think is the most important aspect of the current high-speed rail service?(你覺(jué)得當前高鐵服務(wù)最需要改進(jìn)的方面是什么?)
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